1.2 million GAA fans across Ireland are set to enjoy an enhanced viewing experience as Sure becomes the GAA’s first ever ‘Official Statistics Partner’. The three year partnership sees Sure, one of the world’s most popular deodorant brands, become an integral part of the GAA’s match statistics reports throughout the GAA championships.

To celebrate this first-of-its-kind partnership, Sure will launch a major new campaign unlocking the stories behind the GAA’s statistics. The campaign, ‘Life’s a Game, #MakeYourMove,’ was launched today in Croke Park by Dublin football icon Cian O’Sullivan and Waterford hurling rising star Austin Gleeson.

Every moment a player comes into contact with a ball will be monitored - delivering a greater understanding of the in-match movement for GAA fans.  

Nick Johnson, Managing Director of Unilever Ireland, said: “In addition to enhancing the spectators experience with in-match statistics, Sure’s goal is to get Irish people moving and in this campaign we’re encouraging people to do so, in their own individual way. We’re proud to stand side-by-side with an incredible organisation, and its fans, because GAA exemplifies a truly Irish way of life. In every village, town and city throughout Ireland there is a GAA club - a beating heart of movement. It’s a privilege to have Sure at the centre of this.’’

Aogán Ó Fearghaíl, GAA President, said: ‘’It’s really exciting to have a global company like Unilever as our statistics partner for the GAA championships. Our partners are really important to us - they help us deliver better experiences for our fans, and the members of our GAA community, across Ireland. With this innovative sponsorship, we’re raising the bar and delivering a compelling partnership for fans - one that did not exist before now.”

Sure is available in retail outlets across Ireland and the GAA partnership promotions and activity will kick off this July.