Kellogg’s GAA Cúl Camps ambassadors, Galway footballer Damien Comer and Cork camogie player Amy O’Connor, pictured with, from left, James Lynskey, Lucian Koester and Holly Dwyer today at Croke Park for the launch of the 2025 Kellogg’s GAA Cúl Camps. A key part of this year's campaign is the new Cúl and Curious initiative, a unique introductory GAA Cúl Camps experience designed for children from migrant families, creating a shared experience with local Irish children and fostering a sense of community. The bespoke camp will take place in St Breckan’s GAA in Lisdoonvarna on April 17.
Kellogg’s GAA Cúl Camps is launching a unique camp, titled Cúl and Curious, to introduce children from migrant families to the joy of Gaelic Games and foster a sense of belonging within the GAA community.
Supporting Kellogg’s as ambassadors for the launch are Galway powerhouse Damien Comer and Cork Camogie superstar Amy O’Connor. These Gaelic Games stars will also take part in the Cúl and Curious camp, to show the young participants the skills of both Gaelic football and camogie.
Taking place in Lisdoonvarna, Co. Clare, the Cúl and Curious camp will welcome 100 children, including those residing in International Protection Accommodation Service (IPAS) centres as well as those from local communities. The introductory camp offers an opportunity to experience the joy of Gaelic Games and become part of the vibrant GAA community, with those from IPAS curious to learn more about Gaelic Games having the opportunity to sign up for the full week of Kellogg’s GAA Cúl Camps during the summer.
Joining Damian and Amy as an ambassador is professional dancer and TV personality Arthur Gourounlian. Recognising his own personal journey of building a life in a new country and his passion for connecting with people, Arthur is returning for a second year to support the campaign and will be attending the Cúl and Curious camp to participate in the fun. This continued support is part of Kellogg’s and the GAA’s commitment to diversity and inclusion, building on the 2024 initiative that provided spaces for children from migrant families to experience Gaelic Games firsthand.
This year, Kellogg’s is continuing its popular on-pack promotion, giving GAA clubs across the country the chance to win a game-changing €25,000 cash prize for their club. Plus, 30 lucky individuals will be in with a chance of winning €500 for nominating their club.
We are proud to continue our partnership with the GAA for the 14th year,” said Shauna Lenagh, General Manager of Kellanova Ireland (the company that owns Kellogg’s): “Kellogg’s GAA Cúl Camps play a vital role in communities across Ireland, providing children with a fun experience while promoting the importance of physical activity and teamwork. This year’s focus on inclusivity for children from migrant families is particularly important to us so we can ensure better inclusivity at the camps and extend the reach of Kellogg’s GAA Cúl Camps to even more children. This initiative reinforces Kellogg’s unwavering commitment to supporting the grassroots of the GAA and empowering local communities.”
Uachtarán, Cumann Lúthchleas Gael, Jarlath Burns, echoed this sentiment: “Kellogg’s GAA Cúl Camps are an integral part of the GAA calendar, providing children with unforgettable summer memories while nurturing their passion for Gaelic games. We are grateful for Kellogg’s continued support and their commitment to making these camps accessible to children from all walks of life and bringing life to our manifest of a GAA Where We All Belong.”
The Cúl and Curious camp was organised in close collaboration with Clare Sports Partnership, whose expertise and local knowledge were instrumental in ensuring the event could take place. Their dedication to promoting sport and physical activity within the community has been invaluable in bringing this event to life.