Strategic Plan

Uachtarán Chumann Lúthchleas Gael Larry McCarthy and Ard Stiúrthóir of the GAA Tom Ryan with St Fechin's Gaa juvenille players, back row, from left, Aaron Riley and Tom Rock, front row, from left, Tom Riley, Aoibhinn Corrigan, Isobel Walsh, Máire Keane, Doireann Bruton and James Cooney during GAA National Strategy Launch at St Fechin’s GAA Club in Termonfeckin, Louth.

GAA launches new five-year strategic plan

The GAA has today launched a new strategic plan entitled ‘Aontas 2026 – Towards One GAA for All’, to grow and sustain the Association over the next five years.

An event held at St Fechins GAA Club in Co Louth was attended by Uachtarán Larry McCarthy and Ard Stiúrthóir Tom Ryan along with representatives of the Association where details of the plan were announced.

The strategy features a variety of objectives to realise the GAA’s vision as a sustainable community-based and volunteer-led Association where as many as possible, participate in Gaelic games and culture for as long as possible.

The stated priorities of the Association between now and 2026 are:

Maximum participation among players, coaches, referees and officers
A sustainable Association with thriving Clubs at its core
Six codes, one Association
A connected and inclusive Association
Good governance among GAA units

The headline initiatives to be pursued within these priority areas include:

A major programme of investment in referees and match officials to maximise support, respect and role performance
The design and rollout of a Club accreditation programme which promotes self-sufficiency and sustainability
The development of a shared vision and roadmap to form One Association to govern all Gaelic games codes
The implementation of the Association’s new communications strategy which prioritises proactive communications in a digital-first world
A review of governance structures and roles to deliver more effective and efficient support services to Clubs and Counties

Uachtarán CLG Larry McCarthy said: “The importance of our clubs to the communities they serve was never more evident than it was during the harrowing Pandemic. If the GAA is about People then it is appropriate that we have a strategic plan that delivers for everyone and after this detailed consultation process, I believe we have a strategic plan to allow Gaelic games to face the future with confidence.

Ard Stiúrthóir Tom Ryan added: “The significant level of engagement from every level of the Association that was used in preparing this plan had a direct input into the final document and helped shape our vision for the coming years. Ensuring that Gaelic games is robust for whatever challenges are ahead and is capable of staying relevant to our members and clubs will be our priority.”

Why is it happening?

The Association’s previous strategic plan, Fís Shóiléir 2021, expired last year so the Association set about developing a new strategy in line with Larry McCarthy commencing his term as Uachtarán.

The strategy aims to give units and members direction on where the Association wants to be by 2026 and how we plan to get there. It specifically makes choices about what we will and will not do as an Association.

Who was involved?

In March 2021, the GAA’s Management Committee (An Coiste Bainistíochta) established a volunteer-based Steering Group to coordinate the planning and consultation process on its behalf. The members of the Steering Group were:

Larry McCarthy (Uachtarán CLG) - Cathaoirleach
Conor McCarthy (O’Donovan Rossa, Cork)
Prof. David Hassan (St. Mary’s GAC, Banagher, Derry)
Dr. Elish Kelly (Padraig Pearses, Roscommon)
Pat Gilroy (St. Vincents, Dublin)
Paul Foley (Patrickswell, Limerick)
Shane Flanagan (GAA Director of Coaching and Games Development)
Tim Murphy (Brosna, Kerry)
Tom Ryan (Ard-Stiúrthóir CLG)
Ruairí Harvey (GAA Organisational Development Manager) - Rúnaí

This group met 14 times to guide the process and ensure that everyone had ample opportunities to have their say in shaping the Association’s future.

How did the consultation process happen?

One of the largest ever consultation processes was undertaken to help inform the strategy. Highlights included:

A public survey which attracted 15,300 responses
Questionnaires and focus groups with individuals representing players, coaches, officers, and other volunteers at the Club and County levels
Over 200 written submissions from various stakeholder groups including central committees, county committees, schools’ bodies, government bodies, the GPA, sponsors, and media to name but a few.

The process undertaken generated many insights which informed the strategy. For instance, 81% of respondents to the public survey completed in September 2021 felt that the GAA, LGFA and Camogie Association should strive to form One Association; 9% were unsure and only 10% were against the idea. Such was the strength of support for this to happen, the overall plan is entitled ‘Aontas 2026 – Towards One GAA for All.’ This is just one example of how the views of GAA members influenced the strategy.

What happens next?

A Strategic Plan Implementation Committee chaired by the Uachtarán will oversee the implementation of the plan. This committee will also include the Ard-Stiúrthóir and four Provincial Secretaries / CEOs. They will meet on a regular basis to review progress before a mid-point review takes place ahead of February 2024 when the next Uachtarán starts his role. This review will allow the new President to refresh the specific actions to be taken.

Click here to read and download the entire plan in either English or Irish.